about us > philosophy

We believe being a parent is the most important, challenging and fulfilling role a woman or man will ever undertake. We understand one’s self-image is transformed by parenthood and emotional adjustments are a significant part of that transition. What’s more, we acknowledge the unique demands placed on a woman throughout pregnancy and during the early years postpartum. We believe parental wellbeing is crucial to a child’s wellbeing and both deserve equal attention. As such, we aim to build a supportive and health-promoting community for parents.